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Andrea Backstrom: the Latest Vinequity Mentor

Vinequity is happy to announce that Andrea Backstrom, of A+M Consulting, has agreed to

donate her time and join our list of talented mentors in the Vinequity Mentorship Program.

Through the Vinequity Mentorship Program, mentees get a chance to experience one on one coaching and mentoring from Master Sommeliers, world-renowned Sommeliers, and wine executives. Individuals are paired based on career aspirations to ensure the best results from the mentor relationship.

With Andrea's keen insight and aptitude in the business of wine, she represents the ideal Mentor makeup for any qualified applicant looking to excel in wine business operations and or sales.

Please join us in welcoming Andrea!

About Andrea Backstrom

Andrea Backstrom began her wine career in Vancouver in 2009 with Mark Anthony Brands. During her time there Andrea worked in key regional and national sales and marketing positions while working with multiple brand portfolio's in both Vancouver and Toronto. In 2015 Andrea took a role at Lifford Wine & Spirits as the Director of Sales for Ontario where she managed their sales team and the LCBO business.

In the fall of 2017 Andrea and fellow Lifford colleague Melissa Stunden founded A+M Consulting Inc. and took on the national market development for New Zealand Winegrowers. Together they continue to expand their business consulting for various partners in the Canadian wine and spirits industry. She is currently a member of the Board of Directors for Drinks Ontario, the provincial trade association representing the interests of manufacturers, agents, importers, marketing groups and trade offices of beverage alcohol products in Ontario.



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