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Meet The Mentors

Geoffrey MossMaster of Wine

Lithica Wine Marketing

Geoffrey earned his Master of Wine in Fall 2020, an achievement that tops his exploration of many facets of the wine industry. His pursuit of learning about wine began after he earned a political science degree from McGill University in Montreal. After completing a diploma in wine and viticulture study and coursework for an MBA at Brock University, Moss set his sights on the Okanagan Valley and marketing premium wine. His resumé includes working with Don Triggs and family at Culmina Estate Winery and then as part of the team at the ambitious Phantom Creek Estates project, seeing the brand and winery emerge from start to completion. Geoffrey founded Lithica Wine Marketing in 2019, a boutique agency that helps wineries develop effective, customer-centric business and marketing strategies. He runs the wine consulting business from Penticton in the heart of the Okanagan Valley. An avid writer, Geoffrey is also a wine reviewer/critic and contributor at Gismondi on Wine, and has previously been published on Jancis Robinson’s Purple Pages and Palate Press. 

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